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案例36利润太低,想给客户涨价

案例36利润太低,想给客户涨价

问题:一家以色列客户,我们之前出货报价是在出厂价基础上让利了 5个点,现在算下 来我们利润太低,想涨价,并且汇率降低了,现在总价格比之前要高10个点左右,而客户希 望我们在之前的价格上再让利5个点左右。也就是我们的期望价格与客户的期望价格差了 15 个点,这个时候,怎么说客户比较容易接受?

回复话术:

Dear Xxx,

Thank you very much for your kind support in the new order of our xxx product.(产品名)

I am very sorry but please share your best understanding that now the shipping cost increased a lot and the Exchange Rate decreased from 7.05 to 6.67 compared to the cost one month ago, the cost I quoted to you was $xxx before, but now it needs $xxx.

Please do trust we would not add the cost without reason, as long as we have the reasonable profits sure we would not charge from our customers. (As we would have very big potential risk to lose you or other customers with adding cost)

So please do trust to add the cost is the last step that we could do without other better options. As long-term business partners, we should help each other to grow together with reasonable profits so that we can work together further and longer.

Sure if you can support us in the cost, please do believe we would return more in the future when you need help from us.

Your understanding would be highly appreciated.

Best regards,

Yours Xxx

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